Retailers in today’s market are constantly looking for ways to increase revenue and reduce costs. One way they can achieve this is by leveraging the power of artificial intelligence (AI). Supermicro, Inc., a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, has partnered with NVIDIA to offer cutting-edge AI solutions for the retail industry.
At the recent National Retail Federation (NRF) annual show, Supermicro showcased its latest AI solutions in collaboration with NVIDIA. With the rise of generative AI (GenAI), retailers are now able to utilize NVIDIA NIM microservices, part of the NVIDIA AI Enterprise software platform, for a wide range of applications.
Supermicro’s president and CEO, Charles Liang, highlighted the innovative server, storage, and edge computing solutions that can enhance retail operations, store security, and operational efficiency. By introducing retailers to AI’s transformative potential, Supermicro aims to revolutionize the customer experience and address day-to-day concerns to elevate the overall buying experience.
Retail AI solutions offered by Supermicro require specialized hardware to deliver optimal results. With the industry’s broadest portfolio of edge AI solutions, Supermicro provides retail organizations with the tools needed to optimize the ROI of their AI-based applications. These solutions process data directly at the customer’s location, delivering results with minimal latency and creating an exceptional user experience.
At NRF, Supermicro showcased a range of systems designed to deliver high-end performance to retail locations, including the SYS-112B-FWT, AS -1115S-FWTRT, SYS-E403-14B, SYS-212B-FN2T, SYS-222HE-TN, AS -2115HE-FTNR, and SYS-322GA-NR. These systems offer powerful edge compute capabilities, flexible core counts, and GPU capacity to support various AI applications in retail environments.
One of the AI use cases demonstrated at the Supermicro booth was a customer service application built with the NVIDIA AI Blueprint for digital humans. This technology features virtual avatars that mimic human interactions, providing personalized shopping experiences and customer service assistance in retail settings.
Another live demo showcased the NVIDIA AI Blueprint for retail shopping assistants, offering generative AI reference workflows to enhance online and in-store shopping experiences. This blueprint enables shopping assistants to search for multiple items simultaneously, answer contextual questions, and visualize products in real-world scenes.
A third use case highlighted at NRF involved the use of the NVIDIA AI Blueprint for video search and summarization to combat shrinkage in retail stores. By leveraging AI-based solutions, retailers can identify instances of shrinkage in real time, reducing losses and improving store security.
Visitors at NRF had the opportunity to explore Supermicro’s AI solutions at booth #3165 and learn more about the collaboration between Supermicro and NVIDIA to introduce retailers to the transformative potential of AI. For more information, retailers can visit the NRF 2025 Expo website.
Supermicro, a global leader in Application-Optimized Total IT Solutions, is committed to delivering innovative solutions for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. With a focus on first-to-market innovation, Supermicro offers a comprehensive range of server, AI, storage, IoT, switch systems, software, and support services to meet the evolving needs of customers worldwide.
In conclusion, retailers can leverage AI solutions from Supermicro and NVIDIA to enhance customer experiences, optimize operations, and drive revenue growth. By embracing the power of AI, retailers can stay competitive in a rapidly evolving market and achieve sustainable success in the digital age.