Trump Family-Backed World Liberty Financial Acquires Four Ethereum Name Services
On Jan. 19, World Liberty Financial, backed by the Trump family, made headlines by purchasing four Ethereum Name Services (ENS) domain names. Could this be the beginning of a significant presence for Trump in the world of cryptocurrency?
World Liberty Financial (WLFI), a crypto project supported by the Trump family, recently made a strategic move by acquiring four ENS domain names just before the inauguration of Donald Trump as the 47th President of the United States.
The acquired ENS domains include worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth. The first two domains are closely associated with WLFI and the Trump family, while the latter two are linked to Eric Trump and Barron Trump, Donald Trump’s sons.
ENS operates as a decentralized domain name system on the Ethereum blockchain, enabling users to associate human-readable names with Ethereum wallet addresses. This simplifies the process of transferring funds and interacting with blockchain-based applications and websites.
Notably, high-profile ENS names like trumpcoin.eth are often sought after for their branding potential and usability in reducing errors when sending transactions.
Trump’s Foray into Crypto
Interestingly, just two days prior to WLFI’s domain acquisitions, Donald Trump introduced the “Official” Trump token (TRUMP) on Jan. 18, 2025. With a price of $53.51 and a trading volume of $44.44 billion within 24 hours, the token quickly gained attention in the crypto market.
WLFI’s purchase of the trumpcoin.eth domain aligns with Trump’s emerging presence in the crypto space. This move hints at a potential pro-crypto stance by the Trump family, especially as rumors swirl about a forthcoming executive order on cryptocurrency.
By securing ENS names for TRUMP coins like trumpcoin.eth, WLFI signals a bold step towards establishing Trump’s foothold in the evolving crypto landscape.
WLFI’s crypto holdings, encompassing Ethereum, Chainlink, Aave, and Ondo, demonstrate their deep involvement in the cryptocurrency market. Additionally, their recent conversion of Coinbase wrapped Bitcoin to wrapped Bitcoin signals a dynamic approach to asset management.
As political events continue to influence the crypto sector, the rise of meme coins tied to political figures underscores the growing intersection of politics and digital assets.