Atari, the iconic retro game publisher, is set to release 500 limited-edition physical patch packs through DYLI, a cutting-edge blockchain-powered collectibles marketplace built on Abstract Chain, an upcoming Ethereum layer-2 scaling network. This move marks Atari’s latest foray into Web3 commerce, showcasing their commitment to embracing innovative technologies.
Each patch pack will contain either one of seven new Atari patches or two vintage designs from the 1980s, offering collectors a mix of nostalgia and novelty. Priced at $15 each, some packs will also include bonus items like stickers and gift cards, with one lucky pack featuring a special item signed by Atari founder Nolan Bushnell.
This release is part of Atari’s broader blockchain-related initiatives, which have been ongoing since 2018 as the company seeks to reinvigorate its brand for a modern audience. According to Alex Needelman, founder of DYLI, these partner drops are not just about releasing cool products but also about attracting new users to the platform.
The patch collection is set to launch next week, and enthusiasts are encouraged to sign up in advance to secure their packs. DYLI aims to leverage the physical goods drop feature to drive user adoption of its Abstract Chain-powered marketplace, utilizing blockchain technology to ensure authenticity and foster connections between collectors and creators.
In a recent post, Needelman confirmed that every product dropped on DYLI will be a tradable redeemable non-fungible token (NFT), with a secondary marketplace on the platform enabling users to trade both physical and digital goods. DYLI accounts come equipped with an integrated wallet for seamless transactions, supporting USDC and in-app ERC-1155 tokens within the platform.
Atari’s embrace of Web3 represents a bold move within the gaming industry, as the company bridges the gap between nostalgia and innovation. From its founding in 1972 to its current crypto initiatives under Atari X, the company continues to push boundaries and adapt to the ever-evolving tech landscape.
Despite facing challenges like regulatory issues and token launches, Atari has forged partnerships with major players like Coinbase and The Sandbox to bring classic titles like Asteroids and Breakout to the blockchain through initiatives like Onchain Arcade. This forward-thinking approach sets Atari apart from other legacy gaming companies, positioning them as pioneers in the Web3 space.
As Tyler Drewitz, a director at Atari, aptly put it, “Web3 is a clear avenue for pushing boundaries and shaping the future of technology. We’re a legacy brand with a strong foothold in pop culture, making us well-positioned to lead the way in this new era of innovation.”
With its rich history and pioneering spirit, Atari continues to reinvent itself for the digital age, embracing Web3 as a key pillar of its future growth strategy. Stay tuned for more exciting developments from Atari in the world of blockchain and beyond.