Open Builders, the innovative team behind successful projects like Notcoin, Lost Dogs, and Not Pixel, has recently announced the launch of Not Games in March. This exciting new project aims to breathe new life into the Notcoin (NOT) ecosystem by introducing a series of games where players can earn tokens for free.
The decision to launch Not Games comes at a crucial time when interest in Telegram-based mini-games has been on the decline, and the user base of TON (The Open Network) has reached its lowest point in a year.
Notcoin (NOT) Seeks to Renew User Interest Through Not Games
Not Games is not just a standalone game on Telegram; it is a comprehensive gaming ecosystem that connects multiple titles. Open Builders plans to introduce Game Profiles, shared inventories, and an in-game marketplace where players can trade with each other. This integration will give the NOT token a broader utility, transforming it from a simple tap-to-earn reward into a valuable asset within the gaming economy.
The team behind Not Games envisions a seamless integration of the NOT token as the primary currency for purchases, upgrades, and rewards across all games. Players will have the opportunity to compete for rewards in NOT every three weeks, ensuring a play-to-win experience rather than a pay-to-win model. Currently, Open Builders has already launched a game called VOID, with five more games in the pipeline.
Tap-to-Earn and TON’s Shrinking User Base
Notcoin (NOT) experienced a surge in popularity in 2024 due to the tap-to-earn trend, alongside other projects like Hamster Kombat (HMSTR) and Yescoin. Within the first six months of 2024, Notcoin attracted an impressive 35 million players. However, Google Trends data indicates a sharp decline in interest in Notcoin, almost fading away by 2025.
Additionally, Tgstat data reveals a significant drop in Notcoin Community’s Telegram membership by nearly 2 million since the beginning of the year. Despite NOT’s listing on Kraken in mid-February, its price saw only a brief surge on the listing day before continuing its downward trend, hitting new lows in 2025. This suggests waning investor interest in NOT.
Furthermore, Artemis data shows a drastic decrease in daily active addresses on TON, dropping from 2.4 million in October 2024 to just 130,000 currently. This decline poses a significant challenge for Notcoin (NOT) and its quest to establish a sustainable ecosystem.
In conclusion, the launch of Not Games by Open Builders signifies a strategic move to revitalize the Notcoin (NOT) ecosystem and re-engage users through innovative gaming experiences. With a focus on enhancing user engagement and expanding the utility of the NOT token, Not Games holds the promise of reshaping the future of the Notcoin ecosystem.