Telegram game Notcoin kick-started last year’s tap-to-earn revolution that attracted hundreds of millions of players on the messaging app. However, the excitement for this model has waned in recent times due to lackluster token launches linked to increasingly complex schemes.
Following the launch of Notcoin’s NOT token, which triggered a frenzy, the game’s founders are now focusing on reinventing classic video games through their newly launched Not Games platform. They believe that this move will ignite the next wave of Telegram gaming popularity.
Co-founder of Notcoin, Sasha Plotvinov, expressed that the demand for tap-to-earn games did not see a significant increase post-Notcoin’s release, despite a surge in the number of available games. He attributed the rapid decline of the tap-to-earn genre to market oversaturation and repetitive gameplay loops centered around mindlessly tapping the screen for in-game points. The promise of future airdrops often left players disappointed more often than not.
In response to this, the Plotvinov brothers advocate for a shift in focus towards gameplay over token reward systems in the future of Telegram gaming. They aim to replicate the success of past popular games by incorporating traditional gameplay mechanics into a new format, while also integrating a crypto economy layer.
Learning from the tap-to-earn trend, the co-founders emphasize the importance of establishing a sustainable economy through the Not Games platform. They plan to utilize The Open Network (TON) to enable players to trade skins and cosmetics on an open marketplace, with a strong emphasis on avoiding “pay-to-win” mechanics.
With an eye on the success of the Counter-Strike skin economy and popular mobile games like Candy Crush Saga and Clash of Clans, Sasha envisions a similar sustainable economy for Telegram gaming. The ease of access on the Telegram platform, combined with its potential for social virality, presents a promising opportunity for Not Games to reach a wide audience.
The first game released on the Not Games platform is a reimagining of the classic in-browser game Agar.io, named Void, with more games in development. The Plotvinov brothers have learned from the viral success of Notcoin and plan to iterate quickly on new ideas, staying agile in response to user feedback.
As Telegram continues to grow with 1 billion active users, Not Games aims to position itself for success by reinventing classic video games and leveraging the platform’s accessibility and social features. The strategy is clear: launch good ideas quickly, gather feedback, and adapt to meet the needs of players.
In conclusion, the future of Telegram gaming looks bright with Not Games leading the charge in reinventing classic games and building a sustainable gaming economy on the messaging app.