Binance has recently introduced a major update to its app interface, unveiling a new customizable and AI-powered user experience called “Binance UI Refined.” This update is designed to adapt to each user’s trading style, experience level, and regional preferences. The announcement was made on June 12, just ahead of the company’s eighth anniversary. The update is being gradually rolled out to Binance’s global user base, which boasts over 275 million users.
One of the key features of the redesigned interface is the ability for users to personalize their homepage by adding, rearranging, and resizing widgets through a drag-and-drop layout. The AI-driven recommendations ensure that users see widgets that are tailored to their behavior, region, and level of experience. This level of customization allows users, whether beginners or professional traders, to tailor their trading environment to better suit their needs.
During beta testing, 91% of surveyed users provided positive feedback on the new interface, indicating strong support for the update. Jeff Li, the Vice President of Product at Binance, described the update as a “fundamental shift” in user experience. He emphasized that instead of forcing users into a one-size-fits-all layout, Binance is empowering each user to shape their own experience with AI-powered widgets, personalized layouts, and smart recommendations.
The Binance UI Refined update introduces smart widgets designed to enhance trading and market tracking directly from the homepage. One of the new widgets included in the update is the AI Trending Widget, which allows users to scan real-time posts from X and Binance Square to identify coins gaining traction on social media. This widget also provides a sentiment breakdown that updates continuously, helping users gauge market mood.
In addition to the AI Trending Widget, other widgets allow users to track spot and futures assets, monitor ETF flows, follow lead traders, and access yield products, all from their homepage. A “For You” section suggests widgets based on a user’s profile, further streamlining customization. Binance has confirmed that additional widgets will be rolled out in the future.
The update also introduces a sleeker design, including new fonts, icons, and layout spacing for a cleaner visual experience. For iOS users, a new “Midnight Black” theme is now available, offering a high-contrast dark mode designed to reduce eye strain. The goal of these updates is to move away from a one-size-fits-all model and deliver a trading experience that meets the needs of a diverse global user base.
Binance is doubling down on global crypto adoption with the introduction of AI tools and features. By leveraging its global scale, AI technology, and infrastructure edge, Binance aims to drive the next wave of crypto adoption and keep users engaged. One example of this strategy is the integration of Binance Pay with Brazil’s Pix system, allowing for instant crypto-to-fiat payments for millions of users.
Furthermore, Binance is expanding into newly reopened markets, such as Syria, following the lifting of US sanctions. By reinstating full access to its platform for Syrian residents, Binance is providing access to spot and futures trading, staking, Binance Pay, and educational resources. This effort aims to welcome users who have long been excluded from the global digital economy.
With over $31 billion in stablecoins sitting in its wallets, Binance continues to demonstrate its liquidity dominance in the crypto exchange space. The introduction of customizable, AI-powered user interfaces and the expansion into new markets signal Binance’s commitment to driving global crypto adoption and providing innovative solutions for users worldwide.