Strategy Expands Preferred Equity Offering to $2 Billion
Strategy, led by Michael Saylor, is set to increase its new preferred equity offering to $2 billion from the initial $500 million, as reported by Bloomberg News on July 24th. This move comes at a time when the firm is actively increasing its Bitcoin holdings amidst a significant market rally driven by the ETF sector.
The company has introduced multiple share classes to facilitate its Bitcoin accumulation strategy. The Series A Perpetual Stretch preferred shares are priced at $90 each and offer an initial 9% dividend. The financing comprises 5 million preferred shares and is being underwritten by Morgan Stanley, Barclays, TD Securities, and Moelis & Co.
Despite the upsized deal, Strategy’s common stock (MSTR) remained relatively stable, trading around $413. Year-to-date, the shares have seen a 37% increase, with a remarkable 146% surge over the past 12 months, pushing the company’s market value to approximately $116 billion.
Strategy’s stock performance continues to closely mirror that of Bitcoin, which was valued at around $119,109 at the time of reporting. Since implementing its Bitcoin-focused treasury strategy in 2020, Strategy has accumulated a substantial 607,770 BTC, making it the largest public corporate holder of the asset.
Industry data reveals that the top 100 publicly traded Bitcoin treasury companies collectively hold 917,599 BTC, with public companies overall owning 918,108 BTC. Strategy accounts for roughly 66% of this total, showcasing the widespread adoption of Bitcoin as a corporate treasury asset.
The trend of corporate Bitcoin accumulation extends beyond Strategy, with companies like Metaplanet holding over 13,000 BTC. Bitcoin miners have also joined the movement, with MARA Holdings emerging as the second-largest corporate holder with 50,000 BTC.
The decision to expand the preferred equity offering underscores Strategy’s commitment to acquiring more Bitcoin, even as its stock outperforms major equity benchmarks. As the corporate-treasury-as-Bitcoin narrative evolves, the ability of other companies to match Strategy’s risk tolerance will be a key factor to watch.
In conclusion, Strategy’s strategic moves in the cryptocurrency space highlight the growing trend of companies embracing Bitcoin as a valuable asset for their treasuries. As the market continues to evolve, the intersection of traditional finance and digital assets presents unique opportunities and challenges for corporate entities looking to diversify their holdings.

