Samsung has teamed up with Coinbase to provide more than 75 million Galaxy smartphone users in the United States with easy access to cryptocurrency, with plans for a worldwide launch in the near future.
As of this week, Galaxy users can now access Coinbase services directly through the Samsung Wallet app. This collaboration offers exclusive benefits, including a complimentary three-month subscription to Coinbase One, the exchange’s premium membership program that features zero trading fees on select assets, enhanced staking rewards, priority support, and account protection. Additionally, users will receive a $25 credit after completing their first trade on Coinbase.
This partnership builds upon prior efforts between the two companies. In July, Coinbase integrated with Samsung Pay, enabling U.S. users to buy crypto within the app. With this latest update, Galaxy owners can consolidate digital essentials such as IDs, payment cards, keys, and crypto holdings within Samsung Wallet, transforming the platform into a centralized hub for financial and digital identity management.
Coinbase has been expanding its services beyond trading as it faces increased competition in both traditional finance and the crypto sector. The company, which recently joined the S&P 500 and boasts an $83 billion market capitalization, has ventured into custody, payments, asset management, and derivatives. Coinbase’s acquisition of crypto derivatives platform Deribit for $2.9 billion underscores its commitment to dominating the space.
With Bitcoin trading at near-record highs and institutional adoption on the rise, the Samsung partnership positions Coinbase to tap into one of the largest consumer bases globally. Both companies have expressed their intention to expand access internationally, bringing crypto services to hundreds of millions of Galaxy users worldwide.
Institutional adoption of digital assets is accelerating as traditional market structures adapt to the non-stop nature of the crypto market. CME Group, the world’s largest derivatives marketplace, recently announced plans to transition its cryptocurrency futures and options to a continuous 24/7 trading schedule in early 2026, pending regulatory approval. This move represents a significant step towards aligning regulated financial products with the crypto market’s round-the-clock nature.
Technological advancements in the trading sector are evident with the launch of Nansen AI by blockchain analytics firm Nansen. This mobile agent provides personalized trading insights through conversational interaction, leveraging Nansen’s dataset to deliver real-time analysis of wallet flows, whale activity, and portfolio performance. Other firms like Webull have also expanded access to crypto trading, offering a wide range of assets through partnerships with industry leaders.
The evolution of institutional crypto trading is evident as the sector moves towards integrating crypto within traditional financial frameworks while maintaining the accessibility that has defined the industry. The collaboration between Samsung and Coinbase signals a new era of mainstream adoption of cryptocurrency, paving the way for millions of users to explore the world of digital assets.