PLAY, a well-known platform that integrates Web3 technologies into the gaming industry, has recently announced a new partnership with Telefónica Innovación Digital. The main goal of this collaboration is to facilitate player migration onchain by introducing PLAY GamePass NFTs. This exciting development was unveiled in an exclusive press release.
PLAY Teams Up with Telefónica Innovación Digital to Enable Onchain Player Migration
In a bid to make Web3 technologies more accessible to users of Telefónica Innovación Digital, PLAY has joined forces with the platform. Telefónica Innovación Digital, a subsidiary of the Telefónica Group dedicated to driving innovation and technological advancement, will now offer its users the opportunity to migrate onchain using PLAY GamePass non-fungible tokens. These NFTs can be purchased on the Telefónica marketplace known as “TU Gallery.”
Telefónica is committed to expanding its marketplace and providing cutting-edge gaming content to consumers, along with a seamless onchain migration experience. This partnership will not only attract a new group of enthusiasts but also cater to the dedicated fans of PLAY.
Introducing Web3 Gaming to Mobile Players for Increased Adoption
This collaboration is part of PLAY’s strategy to assist Web2 gamers in transitioning smoothly to the blockchain. By partnering with telcos and creating immersive experiences for players, PLAY aims to bring more users onchain. This partnership follows PLAY’s recent collaboration with TapNation, where they worked together to make Web3 gaming more accessible to mobile gamers. TapNation recently launched Rock Crawling: Racing Games 3D on Android and iOS, leveraging PLAY’s technology for the project.
Christina Macedo, CEO of PLAY, expressed her excitement about the partnership with Telefónica Innovación Digital. She believes that this collaboration aligns with the company’s mission to make onchain gaming globally accessible. Macedo also noted that Telefónica Innovación Digital’s direct-to-consumer approach will attract a wide Web2 audience to onchain gaming.
Exclusive Benefits for NFT Holders
PLAY has outlined several unique benefits for NFT holders as part of this partnership. NFT holders will receive special recognition as OG PLAYers in PLAY’s Telegram and Discord groups, granting them access to exclusive community events and channels. They will also have access to the private GamePass Lounge on Discord for early updates on new game releases and beta tests. Additionally, NFT holders will receive a personalized video shoutout from Violet, PLAY’s AI mascot, to be shared on X.