Aethir Introduces Instant Play Streaming Technology for Doctor Who: Worlds Apart
Aethir has recently launched its innovative “try before you buy” Instant Play streaming technology for Doctor Who: Worlds Apart, a popular game developed by Reality+. This groundbreaking technology allows players to access the game without the need for downloads, offering a seamless and convenient gaming experience.
The integration of cloud streaming into Doctor Who: Worlds Apart is a strategic move aimed at enhancing player engagement and reducing user acquisition costs. With Instant Play, users can stream the game instantly within ads or web pages, eliminating the need for lengthy downloads and installations.
To optimize player onboarding and maximize the benefits of Instant Play, Aethir has partnered with SuperScale, a leading analytics and monetization firm. SuperScale will manage the Instant Play acquisition campaign, ensuring a smooth and efficient onboarding process for new players.
“The integration of Instant Play into Doctor Who: Worlds Apart is a testament to how cloud streaming can reshape the gaming industry,” said Paul Thind, Chief Revenue Officer at Aethir. “Partnering with Reality+ enables us to demonstrate the transformative potential of decentralized cloud infrastructure in setting a new standard in mainstream gaming for digital game distribution.”
These sentiments were echoed by Tony Pearce, CEO & Co-Founder at Reality+, who expressed excitement about the collaboration with Aethir.
“We’re always looking for innovative ways to onboard new players for Doctor Who: Worlds Apart. Collaborating with Aethir allows us to offer an instant, frictionless experience that showcases the game to a wider audience.”
As a leader in decentralized cloud GPU networks, Aethir boasts over 420,000 enterprise-grade GPU containers spread across 95 countries. The platform has processed more than 940,000 on-chain transactions and 520 million compute hours, generating $105 million in annual recurring revenue.