Base creator Jesse Pollak is urging crypto funds to seize a “no-brainer” opportunity to invest over $5 million in a diversified index of on-chain creator coins.
The interest in on-chain creator coins is growing rapidly, attracting attention from both institutional investors and policymakers.
On-Chain Creator Coins: A New Investment Landscape
Jesse Pollak’s recent comments on Twitter have sparked a discussion about the financial infrastructure needed to support the burgeoning on-chain creator economy.
“Which fund will be the first to make a substantial investment in an index of on-chain creators? It seems like a no-brainer opportunity to capitalize on the growth of the on-chain creator economy,” Pollak stated.
This post generated immediate interest, with OctaneAI CEO Matt Schlicht inquiring about the potential starting point for such an endeavor.
This concept mirrors traditional venture capital allocation strategies, such as US treasuries transitioning to the blockchain and the S&P 500 making its way onto Avalanche via Centrifuge.
However, Pollak’s proposal focuses on individual content creators who tokenize their work or influence through on-chain assets.
According to the Base chain executive, each creator should have a primary token linked to their content coins.
“Each creator coin should be paired with a corresponding content coin,” he clarified, outlining the structure of the initiative.
These statements align with Pollak’s vision of establishing Base as the foundational layer for on-chain culture and content.
Base aims to expand the on-chain creator ecosystem, fostering creativity and virality while making blockchain technology more accessible to non-crypto users.
Pollak also highlighted the potential of content coins to empower creators without relying on speculative communities.
Indexing creator coins could introduce a new investment category in the crypto space, moving beyond protocol tokens and focusing on individuals or communities with significant influence.
However, despite the existence of creator coins, there is a lack of developed investment and valuation infrastructure on a large scale.
Pollak’s advocacy could be an initial step towards addressing this gap. His approach combines elements of venture capital and meme coin mechanics to establish long-term exposure to a rapidly growing sector.
This strategy resembles the early days of NFT indexing, but with creators as the focal point rather than digital art or collectibles.
With content coin experiments already in progress on Base and a wave of new creators exploring token-based economies, funds that act swiftly may shape and benefit from the emerging on-chain attention economy.