Investor demand for digital asset investment products has skyrocketed in the past week, with total inflows reaching a staggering $3.7 billion. This surge marks the second-largest weekly inflow on record and the highest in 2025.
The latest CoinShares weekly report highlights the significant uptick in investor interest, particularly evident on July 10 when the market saw its third-largest single-day inflow of over $1.1 billion. James Butterfill, Head of Research at CoinShares, noted that this latest influx of funds marks the 13th consecutive week of net inflows, bringing the cumulative total to $21.8 billion and year-to-date inflows to $22.7 billion.
In addition to the influx of funds, the report also highlighted a record-breaking milestone in assets under management (AUM), which surged to $211 billion for the first time. Trading volumes also saw a substantial increase, reaching $29 billion during the week, more than double the annual average.
The driving force behind these inflows continues to be Bitcoin, which attracted $2.7 billion in the last week alone. This influx pushed Bitcoin’s AUM to $179.5 billion, representing over 54% of the total AUM held in gold exchange-traded products (ETPs).
A key contributor to this momentum was the sustained inflow into US-listed Bitcoin ETFs, with back-to-back daily investments exceeding $1 billion. The 12 Bitcoin ETF products saw a combined inflow of $2.21 billion on July 10 and 11, marking the largest two-day total since spot Bitcoin ETFs began trading in January 2024.
BlackRock’s iShares Bitcoin ETF (IBIT) played a significant role in this trend, attracting nearly $20 billion in inflows so far this year. IBIT now manages over $90 billion in assets, accounting for a substantial portion of the total market AUM. On the other hand, Short Bitcoin products saw limited movement, with only $400,000 in inflows despite Bitcoin reaching a new all-time high above $120,000.
In the altcoin space, Ethereum emerged as a strong contender with $990 million in inflows, marking its fourth-largest weekly total on record. Ethereum’s inflows have reached a record high of over $4 billion this year, showcasing rising institutional interest in the digital asset. Other major altcoins displayed varied performance, with Solana attracting $92.6 million in inflows and XRP seeing $104 million in outflows, the largest for the week. Despite this, XRP’s year-to-date inflows stand at $231 million, while Solana’s have climbed to $206 million.
Overall, market observers attribute these numbers to strong investor interest in digital asset investment products, fueled by the pro-crypto policy tone of the Trump administration. With assets under management hitting record highs and trading volumes surging, the digital asset investment landscape continues to evolve rapidly, attracting a diverse range of investors seeking exposure to this burgeoning asset class.

