Bitget’s native asset, BGB, has been making waves in the cryptocurrency market, with its market cap nearing $8 billion following an astonishing 844% rally in 2024. Currently trading at $5.64, BGB has experienced a 15% increase in value over the past 24 hours.
Launched in 2021, BGB was created to enhance community engagement and streamline trading activities on the Bitget exchange. A recent report from Bitget attributes the platform’s surge in popularity to a significant increase in Gen Z crypto investors. This demographic showed heightened interest in digital assets after former President Donald Trump’s victory in the 2024 US presidential election.
The report reveals that Bitget witnessed a remarkable 683% rise in Gen Z users in November alone, with this group accounting for 53.8% of new users by the end of the month, up from 26.2% in October. The surge in Gen Z users was driven by Trump’s pro-crypto stance during his campaign, promising initiatives like establishing a national Bitcoin reserve and supporting domestic Bitcoin mining.
In November, 844,000 new users under the age of 25 joined Bitget, a stark contrast to the 110,000 new users in October. This shift underscores the impact of political narratives on financial behavior, with FOMO and expectations of favorable crypto policies under the new administration fueling market enthusiasm.
Bitget’s research indicates that Gen Z users now represent 21% of all cryptocurrency investors, highlighting their growing influence in the digital asset space.
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As the cryptocurrency market continues to evolve, Bitget and its native asset BGB remain at the forefront of innovation and community engagement. Join the growing number of Gen Z investors and explore the exciting opportunities offered by Bitget’s platform.