Bitcoin has seen a surge in corporate adoption in 2025, with businesses now holding over 6% of its total supply, according to a recent report from River Financial. This influx of corporate investment has driven the price of Bitcoin to new heights, with total holdings reaching 1.3 million BTC, a 21x increase since 2020.
One of the key drivers of this trend has been Bitcoin treasury companies, which have accounted for 76% of purchases since January 2024. These companies, created specifically to hold large Bitcoin reserves, now manage over $100 billion in equity, bonds, and other securities tied to Bitcoin exposure.
In addition to treasury firms, a wide range of conventional businesses from various sectors like real estate, healthcare, construction, and software are also adding Bitcoin to their balance sheets. River’s report highlights that Bitcoin is no longer limited to miners or crypto-native firms, with 3,000 U.S. businesses now utilizing their services.
These businesses, predominantly small to medium-sized enterprises, are allocating a significant portion of their income to Bitcoin as a hedge against inflation and banking risks. On average, companies are dedicating 22% of their net income to Bitcoin, with nearly a third holding more than half of their treasury reserves in the cryptocurrency.
Several factors have contributed to this shift in corporate strategy, including Bitcoin’s fixed supply, 24/7 liquidity, and protection against counterparty risk. Regulatory and accounting clarity has also played a significant role, with updates to GAAP standards in 2024 allowing businesses to report Bitcoin at fair market value.
The legitimacy of Bitcoin in corporate circles has been further reinforced by the U.S. government’s creation of a Strategic Bitcoin Reserve and legislation in states like Texas and New Hampshire to set up their own BTC reserves.
Despite the rapid increase in corporate adoption, only a small percentage of businesses worldwide currently hold Bitcoin. Public perception remains a significant barrier, as many executives still lack a basic understanding of the asset. However, River projects that Bitcoin will become a standard feature of corporate balance sheets as more firms openly share their treasury strategies.
In conclusion, the report suggests that every business will eventually hold Bitcoin on its balance sheet while continuing to transact in dollars for the foreseeable future. This shift towards mainstream adoption is expected to accelerate in the coming years, further solidifying Bitcoin’s position as a key asset in the corporate world.