Paris Saint-Germain (PSG) made headlines on May 29 with the announcement that the club has added Bitcoin (BTC) to its balance sheet and is planning to expand PSG Labs to support companies working on the network.
At the 2025 Bitcoin Conference in Las Vegas, a spokesperson disclosed that PSG had converted a portion of its cash reserves into Bitcoin in 2024 and has maintained this position since then.
PSG Labs, dubbed as “the Innovation Hub of Paris Saint-Germain,” is actively involved in various crypto-related initiatives, as listed on its official website. These initiatives include tokenization, decentralized autonomous organizations (DAOs), non-fungible tokens (NFTs), stablecoins, custody solutions, and on-chain gaming.
The spokesperson also mentioned that PSG will provide funding and assistance to Bitcoin-focused startups through pilot programs on the club’s digital platforms, reaching out to its massive fan base of over 500 million supporters.
This recent move by PSG is not the club’s first foray into the blockchain and cryptocurrency space. Back in 2018, PSG launched a fan token through Socios, the Paris Saint-Germain Fan Token. In 2021, the club entered into a multi-year sponsorship deal with Crypto.com, which included NFT collaborations and was partially paid in the exchange’s CRO token.
In February 2024, PSG made history by becoming the first professional sports team to run a validator on the Chiliz blockchain. The club pledged all validator rewards to buy back PSG fan tokens and even organized stadium-based hackathons at Parc des Princes to foster Web3 development.
While many professional sports franchises have dabbled in digital assets, PSG’s decision to hold Bitcoin on its balance sheet sets it apart from the rest. Most teams in the space typically engage with crypto through sponsorship deals, fan tokens, or NFT collectibles, rather than direct holdings.
By investing in Bitcoin and supporting Bitcoin-centric startups, PSG aims to differentiate its revenue streams by making strategic investments in the underlying technology rather than solely relying on sponsorship income.
The spokesperson concluded the session by expressing the club’s commitment to “race with them” and expand its reach to global markets leveraging the club’s strong brand presence.
The integration of Bitcoin into PSG’s balance sheet marks a significant step towards further adoption of cryptocurrency in the sports industry, highlighting the club’s forward-thinking approach towards embracing blockchain technology.