Coinbase, one of the leading cryptocurrency exchanges, recently released a detailed guide outlining its digital asset listing process. This move comes in response to allegations of charging exorbitant fees for listing tokens on its platform. CEO Brian Armstrong made the announcement as part of a transparency initiative aimed at dispelling misconceptions about the listing process.
The guide provides a comprehensive overview of the five-step evaluation process that projects undergo when applying for listing on Coinbase. This process includes submission of applications, business assessments, and core reviews covering legal, compliance, and technical security factors. Coinbase emphasizes that listings are free and merit-based, with all assets evaluated against the same standards.
The exchange aims to connect projects to deep liquidity and a global customer base within a trusted regulatory framework. The guide also addresses common roadblocks that projects may encounter during the listing process, such as securities risk assessments based on public statements and marketing materials. Projects highlighting token utility and governance rights are more likely to receive favorable reviews compared to those promising speculative returns or unrealistic scenarios.
On average, due diligence for listing approval takes one week, with trading enabled within two weeks of approval. However, timelines may vary depending on the complexity of the asset. Tokens on supported networks like Ethereum, Base, Solana, and others receive expedited processing compared to new blockchain integrations.
The release of this guide coincides with Coinbase’s strategic shift towards becoming an “everything exchange,” supporting millions of tokens through decentralized exchange integration. Armstrong has also announced plans to eliminate intensive listing barriers that have hindered asset additions in the past.
In addition to the transparency initiative, Coinbase has introduced new monetization strategies to address revenue pressures. The exchange recently implemented a 0.1% fee on USDC-to-USD conversions exceeding $5 million within a 30-day period. This move was aimed at addressing competitive disadvantages from existing redemption fees on stablecoins like Tether.
Despite facing challenges with declining revenues and trading volumes, Coinbase remains a key player in the cryptocurrency industry. The exchange has purchased significant amounts of Bitcoin and continues to expand its revenue streams through new offerings like prediction markets, tokenized stocks, and derivatives for U.S. users. Coinbase has also secured a European MiCA license and is actively pursuing partnerships to enhance its services.
Overall, the release of the digital asset listing guide underscores Coinbase’s commitment to transparency and fair practices in the cryptocurrency market. The exchange’s efforts to streamline the listing process and adapt to changing market conditions demonstrate its resilience and determination to stay at the forefront of the industry.

