Coinbase, one of the leading cryptocurrency exchanges, has recently announced its plans to increase its Bitcoin holdings. In Q2 of 2025, the exchange purchased 2,509 BTC, bringing its total holding to a significant amount. CEO Brian Armstrong confirmed the news on X, stating that Coinbase is “long Bitcoin” and will continue to buy more.
The addition of 2,509 BTC worth $290 million in Q2 propelled Coinbase into the top 10 of public companies that hold Bitcoin, surpassing even Tesla. Despite this positive development, the exchange reported disappointing second-quarter results, causing its shares to drop over 9% in after-hours trading. The total revenue for Q2 was $1.5 billion, falling short of analysts’ expectations of $1.59 billion.
In contrast, rival Robinhood posted impressive revenue of $989 million, a 45% increase year-on-year, exceeding analysts’ estimates. This strong performance from Robinhood has put pressure on Coinbase to innovate and expand its offerings.
Coinbase has responded to this challenge by announcing its plans to launch new services in the United States in the coming months. As part of its “everything exchange” strategy, the exchange will introduce tokenized stocks, prediction markets, derivatives, and early token sales. These new offerings will be rolled out to US users initially, with a gradual international rollout planned based on jurisdictional approvals.
Max Branzburg, the vice president of product at Coinbase, emphasized the exchange’s commitment to building a more accessible and global economy by bringing all assets on-chain. This includes stocks, prediction markets, and more, paving the way for a faster and more inclusive financial ecosystem.
The announcement coincides with the launch of ‘Project Crypto’ by the US SEC, aimed at modernizing securities regulations for crypto-based trading activities. Coinbase’s move to offer tokenized stocks and prediction markets aligns with the industry trend, as other exchanges like Robinhood, Kraken, and Gemini have also introduced similar offerings.
Overall, Coinbase’s decision to increase its Bitcoin holdings and expand its services reflects its ambition to stay competitive in the rapidly evolving cryptocurrency market. As the industry continues to mature, exchanges must innovate and adapt to meet the changing needs of users and investors. The future looks promising for Coinbase as it embarks on this new chapter of growth and expansion.