Dubai-Based Memecoin Creator Sahil Arora Reveals Lucrative Rug Pull Schemes
Sahil Arora, a Dubai-based Indian memecoin creator, recently shared insights on memecoin rug pull schemes in an interview with the New York Post. Describing them as the most lucrative opportunity, Arora disclosed how he has earned millions of dollars through over 100 memecoin rug pulls. His strategy involves deploying a meme coin, building hype around it, and selling off his tokens as soon as profits are realized.
Rug pulls, also known as pump-and-dump schemes, typically involve creators launching a worthless memecoin, manipulating its price through false endorsements or promotions, and then swiftly selling off their tokens to crash the price. This results in investors facing significant losses while the creators walk away with substantial profits. Arora’s success in this space was highlighted in August 2024 when crypto investigator ZachXBT estimated his earnings from memecoin scams to be between $2 million and $3 million.
Despite the controversial nature of his activities, Arora openly embraces the title of “super villain” and views rug pulling as the “biggest casino on Earth.” He boldly stated that getting rug pulled by someone with a proven track record like himself is preferable to falling victim to random internet scammers.
Arora’s Continued Involvement in Memecoin Rug Pulls
Despite facing accusations from celebrities like Caitlyn Jenner, Rich the Kid, and Iggy Azalea for allegedly orchestrating pump-and-dump schemes using memecoins associated with them, Arora has continued to carry out rug pulls. In February 2025, he launched the token BROCCOLI, inspired by Binance’s former CEO CZ’s dog, and reportedly made $6.5 million through token dumping.
Industry experts like Cryptony have pointed out that the demand for memecoins like BROCCOLI is artificially inflated through endorsements and promotions, leading to a scenario where gains for some come at the expense of losses for others.
Arora Among Many Influencers Involved in Memecoin Scams
Arora is just one of many influencers who have been accused of promoting memecoins that later crash in value. Personalities like Paul “Ice Poseidon” Denino, Faze Kay, and Haliey “Hawk Tuah Girl” Welch have faced similar allegations. Denino admitted to stealing $750,000 from investors by draining the liquidity pool of his memecoin, while Faze Kay and Welch were also linked to tokens that experienced significant losses.
While some influencers have faced repercussions for their involvement in memecoin scams, others like Arora continue to operate in this controversial space, exploiting the volatile nature of meme tokens for personal gain.