The recent release of the Doodles NFT sticker collection on Telegram’s Sticker Pack mini-app has taken the digital collectibles world by storm. In a matter of under 24 hours, all 3,333 limited-edition packs were sold out, with over 101,000 eager buyers vying for a chance to secure one. However, only 2,295 lucky wallets managed to snag a pack before the “sold out” sign appeared.
This rapid sell-out is not an isolated incident. Just weeks prior, Azuki’s Telegram drop saw a staggering 112,000 users competing for a similar limited supply. These instances underscore the surging demand for digital collectibles that combine utility with ease of access.
Unlike traditional NFT platforms that often involve multiple steps, Telegram’s seamless setup allows users to purchase directly within the app using Stars, the platform’s native currency backed by the TON blockchain.
The evolution of Doodles from a profile-picture NFT into a broader entertainment IP was not a random occurrence. With over a billion monthly users, Telegram provides Doodles with a unique distribution channel that circumvents the complexities of crypto for casual users. The pastel sticker art adds a fun element to chats for everyday users, while collectors see them as rare digital assets with tangible trade value.
From a technical standpoint, these stickers are not just animated files but tokenized assets on the TON blockchain. TON’s fast processing speed and scalable architecture enable transactions to settle almost instantly on-chain, making ownership a seamless experience for users without the need for complex wallet setups or seed phrases.
The secondary market for Doodles stickers is already showing signs of price appreciation, with bots like @palacenftbot listing stickers at multiples of their mint price. The scarcity of these stickers drives their value, and early collectors are reaping the rewards.
This momentous drop signifies a significant step forward for the Web3 space as a whole. Telegram’s integration of NFTs into everyday conversations has propelled digital ownership to new heights, with primary NFT sticker sales exceeding $26 million. The ease of owning digital assets on familiar platforms accelerates adoption far beyond dedicated crypto apps.
For creators, the shift towards smaller, high-demand drops coupled with additional perks for collectors fosters long-term engagement. Doodles has hinted at future sticker drops and deeper integrations within their ecosystem, including DOOD token integration and upcoming mini-games. Telegram’s upcoming features like one-click NFT minting further solidify the role of NFTs in everyday interactions.
For those who missed the initial drop, the active secondary market offers opportunities to acquire these stickers and be part of a broader digital experience that is both accessible and blockchain-verified. The future of NFTs is not a distant prospect—it is already here, seamlessly integrated into everyday conversations and driving a new wave of digital ownership.