Even Music Platform Launches Custom Avalanche Layer 1 with AvaCloud
The music industry is constantly evolving, with new technologies and platforms reshaping the way artists interact with their fans. EVEN, a direct-to-fan music platform favored by artists like J. Cole, 6LACK, Smino, and LaRussell, is at the forefront of this revolution. Their latest move involves the launch of a custom Avalanche Layer 1, built using AvaCloud, signaling a significant advancement in blockchain-based music distribution.
From Streaming to Ownership
EVEN operates on a unique model where one fan equals one sale, as opposed to the traditional streaming platforms that pay artists per stream. This shift gives artists more control over their music, allowing them to earn instantly when fans purchase directly. With over 50,000 new sign-ups per week and an expected 2 million users by the end of the year, EVEN is gaining traction rapidly.
Why Avalanche?
To accommodate this exponential growth, EVEN required blockchain infrastructure that could provide speed, low costs, and scalability without compromising user experience. AvaCloud on Avalanche offered the perfect solution, enabling real-time token-gated access, transparent revenue splits, advanced fan analytics, and seamless backend scaling to meet global demand.
Mag Rodriguez, CEO of EVEN, emphasized the importance of Avalanche in empowering artists to monetize on their terms and deliver fan-powered music drops at scale.
More Than Just Tech—A Movement
The integration of the custom Avalanche chain allows EVEN to introduce interactive fan features such as premium gated content, unlockable experiences, and rich creator dashboards. Partnering with industry giants like UnitedMasters and being recognized by Luminate, the data engine behind the Billboard charts, further solidifies EVEN’s position as a pioneer in direct fan monetization.
John Nahas, VP of Business Development at Ava Labs, commended EVEN for showcasing real-world innovation with Avalanche, designed to support consumer-grade applications.
About EVEN
EVEN is a direct-to-fan music platform that empowers creators with full control over distribution, revenue, and fan engagement. From emerging artists to global icons, EVEN supports independent music monetization in a new era of the industry.
About Avalanche
Avalanche is a high-performance blockchain network tailored for builders. The AvaCloud platform enables teams to launch custom Layer 1s swiftly, making it ideal for scaling Web3 applications across various sectors including finance, gaming, and culture.
The seamless integration of EVEN’s custom Avalanche Layer 1 with AvaCloud is set to revolutionize the music industry, offering artists a new way to engage with their fans and monetize their work. With its innovative approach to direct fan monetization and industry partnerships, EVEN is paving the way for a more artist-centric music ecosystem.