Fight.ID and UFC Partner to Bring Blockchain-Based Tools to Fans
Fight.ID is deepening its collaboration with the UFC to introduce innovative blockchain-based solutions for fans, including digital identity, loyalty rewards, and fighter bonuses. Thanks to fresh investments from prominent investors and athletes, the UFC’s adoption of Web3 technology is entering an exciting new phase.
Key Takeaways
– Fight.ID strengthens its partnership with the UFC to offer new fan-centric products.
– Funding is secured from top investors and professional athletes across various sports leagues.
– The objective is to connect the UFC’s global fan base with Web3 ownership and on-chain utilities.
– UFC enthusiasts can anticipate enhanced digital engagement and fresh reward opportunities.
UFC Web3 Partnership
The UFC and Fight.ID are collaborating on developing on-chain products to facilitate closer connections between fans and fighters. These blockchain tools provide fans with novel ways to engage with their favorite athletes, offering experiences that were previously unattainable. As an official partner of UFC Strike, Fight.ID is expanding its initiatives to introduce more interactive experiences for combat sports aficionados.
Fight.ID is introducing:
– Digital identity features to enable fans to create verified profiles.
– Loyalty rewards that incentivize engagement and community involvement.
– Fighter bonus mechanisms that allow athletes to benefit directly from fan support.
These products are driven by Fight.ID’s core values: Fight Fair, Fight Together, Fight Through, and Fight Forever. The aim is to empower UFC fans with true ownership of their digital experiences and bring the realm of blockchain into the world of fandom.
Funding Supported by Leading Investors and Athletes
The expansion of Fight.ID’s offerings is bolstered by a funding round that attracted significant interest from prominent figures in finance, sports, and entertainment. Investors include Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, Fabric VC, Jupiter, Memeland, and Yat Siu of Animoca Brands.
The funding round also saw participation from professional athletes across the UFC, NBA, and NFL, including UFC stars Gilbert Burns, Josh Emmett, and Alexandre Pantoja; NBA veteran Baron Davis; and NFL Pro Bowler Cam Jordan.
Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at TKO, remarked, “This partnership exemplifies UFC’s commitment to embracing innovation. James and his team have proven to be dynamic and innovative partners for us, and we are thrilled to support the Fight.ID ecosystem in the years to come.”
Connecting UFC’s Global Audience to Web3
Fight.ID’s mission is to bridge the UFC’s vast global audience with Web3 technology. With millions of fans worldwide, the UFC boasts one of the most engaged communities in sports. Fight.ID aims to provide these fans with on-chain experiences that offer:
– Ownership of digital assets like collectibles and rewards.
– Access to exclusive perks based on loyalty and engagement.
– Benefits for fighters through new blockchain-enabled systems.
James Zhang, Co-Founder and CEO of Fight.ID, stated, “As fight fans, we have long admired UFC’s grit and innovation. Over the past three years, our teams have built a strong foundation of trust and collaboration through UFC’s official digital collectibles. It’s now time to expand our offerings and welcome all fight fans to join the digital ownership tribe.”
In Conclusion
The expanding partnership between UFC and Fight.ID showcases how blockchain technology is revolutionizing fan engagement in sports. Through digital IDs, loyalty programs, and fighter-focused rewards, Fight.ID is enabling UFC fans to forge stronger connections with athletes and explore new digital experiences. With robust funding and shared guiding principles, this partnership aims to bring the UFC’s global community deeper into the realm of Web3.