The countdown to the much-anticipated mainnet launch of Valhalla, Floki’s groundbreaking play-to-earn metaverse game, is well underway. To build excitement and reach a global audience of gamers and crypto enthusiasts, the team is rolling out a comprehensive 4-week programmatic display campaign starting on June 20 and running until July 17. This campaign is part of Valhalla’s extensive global rollout strategy and aims to target users across high-traffic websites through automated, intent-driven ad placements.
What sets this campaign apart is its data-driven and context-aware approach to advertising. By strategically placing Valhalla content next to relevant material like crypto guides, gaming walkthroughs, and Web3 news articles, the campaign ensures that ads are displayed based on user behavior and real-time interests. Utilizing contextual and behavioral targeting, intent-based audience filtering, pixel-based retargeting, and cross-channel synchronization, the campaign is designed to engage users and drive interest in Valhalla.
Floki’s target demographic for Valhalla primarily consists of males aged 18 to 44, a group that dominates both traditional gaming and crypto adoption trends. With estimated impressions exceeding hundreds of thousands in regions like India, the USA, Philippines, Turkey, Brazil, Argentina, Southeast Asia, and Nigeria, the campaign is poised for maximum visibility across desktop, tablet, and mobile platforms.
In addition to the programmatic display campaign, Valhalla is also launching a YouTube campaign on June 20, running concurrently until July 17. This campaign will utilize 15- and 30-second skippable ads to target millions of users in key regions such as the U.S., India, Brazil, and Southeast Asia. By meeting users during their “discovery phase” on YouTube and tracking engagement to retarget them through display ads and social media, Floki aims to maximize user interaction and interest in Valhalla.
The layered media strategy employed by Floki doesn’t stop at digital platforms. In the U.S., Valhalla is the focal point of a three-month media campaign that includes biweekly interviews on top financial networks, over 100 monthly commercials, and high-frequency placements on Reuters’ Times Square billboard. As the title sponsor of the 2025 Global Esports Industry Week, Valhalla will be showcased through hands-on demos and social campaigns, giving gamers and esports enthusiasts a firsthand look at the game before its mainnet launch.
Valhalla, a fully built MMORPG rooted in Norse mythology, offers players a real economy, land ownership, NFT-based pets called Veras, and in-game token rewards. With audits by OpenZeppelin and Hacken to ensure security and gameplay integrity, Valhalla promises to deliver a unique gaming experience that merges the worlds of crypto and gaming seamlessly. Stay tuned for more updates on Valhalla’s journey to the mainnet launch.