Floki has made a significant splash in India with the launch of its flagship metaverse game, Valhalla. This bold move comes in the form of an unprecedented marketing campaign that is set to take the heartland of India by storm. Starting on July 7, 2025, Floki has rolled out one of the largest real-world brand activations ever seen from a blockchain gaming project in India.
The marketing campaign is strategically targeting the bustling capital region of Delhi NCR. With Valhalla branding plastered across some of the busiest locations in the area, including roads, malls, buses, and massive LED screens, the game is set to capture the attention of hundreds of thousands of people on a daily basis.
Following the successful mainnet launch of Valhalla, a blockchain-based play-to-earn MMORPG, Floki is making a strong statement in the Web3 gaming space. The game offers players the opportunity to explore an open world rooted in Norse mythology, engage in guild activities, and collect NFT creatures known as Veras. What sets Valhalla apart is its focus on gameplay quality, economic balance, and community-driven development, ensuring a rewarding experience for players.
The Delhi campaign features 5 massive LED screens and 10 LED unipoles, strategically positioned in high-traffic areas such as Cyber Hub, Gurugram, Connaught Place, and Gol Dak Khana. With daily visibility to over 750,000 people, the campaign aims to reach a wide demographic, including crypto-curious youth, professionals, investors, and urban commuters.
In addition to its presence in Delhi NCR, Floki’s global marketing strategy includes advertising in Times Square, presenting sponsorships at esports events, and national TV spots on financial news networks. The project is also targeting emerging markets with mobile ads on popular games and engaging with gaming and crypto communities on platforms like Reddit, Twitch, and YouTube.
The launch of Valhalla on the mainnet has already seen impressive results, with over 11,000 Veras minted within 24 hours. This early success sets the stage for further adoption and engagement with the game.
Overall, Floki’s marketing campaign is not just about creating brand awareness in the real world, but also driving in-game adoption and interaction. With a focus on quality gameplay, community engagement, and strategic partnerships, Valhalla is poised to make a significant impact in the world of blockchain gaming.