Gaming tokens have taken a back seat since the 2021 crypto boom, with a 62% drop in performance over the last 12 months, according to data from SoSoValue. However, there seems to be a shift in the wind under the Trump administration’s crypto-friendly stance.
Gala Games, a blockchain-based gaming platform, made headlines by becoming the first crypto gaming company to partner with the White House. This partnership brought a Web3 game Easter Egg Hunt to the 2025 Easter Egg Roll, introducing blockchain technology to families in a fun and accessible way.
The GALA token saw an 18% increase following the announcement, with GameFi tokens also experiencing a 13% rise. The broader crypto market, as measured by the CoinDesk 20 (CD20) index, saw an 8% increase in response to the news.
The Easter Egg Hunt game, hosted on easter.gala.games, allowed players to collect virtual eggs to win unique non-fungible tokens (NFTs) stored on GalaChain. The game aimed to provide a simple and engaging experience for players, with over 300,000 games played and 100,000 new accounts created since its launch.
Founded in 2019 by Zynga co-founder Eric Schiermeyer, Gala Games has been laying the groundwork for broader adoption through partnerships with major industry players like DreamWorks Animation and NBCUniversal. The company’s collaboration with artists such as Snoop Dogg and recent partnerships with LG Electronics indicate a strong push towards mainstream adoption.
Industry reactions to the White House partnership were mixed, with some praising the visibility it brought to the GameFi sector and others emphasizing the need for more work to drive mass adoption. Jack O’Holleran, CEO of SKALE Labs, highlighted the advancements in technology that have made gaming on blockchain more accessible and user-friendly.
Mitja Goroshevsky, co-founder of Gosh, commended Gala Games for their visibility but cautioned that the industry must address its identity crisis. He stressed the importance of blockchain games offering new and innovative experiences to drive mass adoption.
Overall, the partnership between Gala Games and the White House represents a significant step forward for the GameFi sector. As the industry continues to evolve and innovate, collaborations with mainstream gaming outlets could potentially open the floodgates for widespread adoption and success.