Futu Securities, a well-known brokerage firm based in Hong Kong, has recently introduced crypto “deposit services” for users on its Futu NiuNiu platform. This new feature allows investors to deposit and trade popular digital assets such as Bitcoin, Ethereum, and Tether, expanding the platform’s offerings beyond traditional financial instruments.
Futu NiuNiu, already established as Hong Kong’s top stock trading app, provides access to various financial products including Hong Kong, US, and Japanese equities, ETFs, options, cash funds, and bonds. The integration of digital assets represents a significant step towards diversifying the platform’s ecosystem and catering to the growing demand for cryptocurrency trading among retail investors.
By seamlessly combining digital and traditional markets, Futu NiuNiu enables users to easily navigate between different asset classes based on market conditions. This flexibility allows traders to effectively manage risk and capitalize on emerging trends, regardless of market fluctuations.
The company views this integration as a bridge between the traditional financial system and the rapidly expanding crypto economy. It aims to provide a user-friendly and regulated platform for digital asset investors, offering incentives such as up to HK$1,600 in Bitcoin rewards for new users during a limited-time promotion.
Xie Zhijian, Futu’s Managing Director, emphasized the firm’s dedication to innovation and announced plans to introduce withdrawal functions and support for additional cryptocurrencies in the future. He highlighted the strong market demand for such features and expressed Futu’s commitment to meeting these needs.
The rollout of crypto deposit services aligns with Hong Kong’s ambition to lead in digital finance, as the city actively shapes regulations for virtual assets, including crypto exchanges and stablecoins. Futu’s initiative reflects broader efforts to establish Hong Kong as a global hub for crypto innovation and responsible growth in the financial sector.
As Futu continues to evolve its platform and expand its offerings, investors can expect more opportunities to engage with the digital asset market through a regulated and user-friendly environment. With the integration of cryptocurrency services, Futu NiuNiu is poised to play a significant role in the ongoing transformation of the financial industry towards digital assets.