The Nutrition Technology Platforms Market is experiencing significant growth, with a projected increase from $14.5 billion in 2024 to $17.21 billion in 2025, showcasing a compound annual growth rate (CAGR) of 18.7%. This growth can be attributed to factors such as the increasing number of health-conscious consumers, the digitalization trend, the rise in smartphone usage, higher consumer incomes, and the growing influence of social media.
The market is expected to expand rapidly in the coming years, reaching $33.76 billion by 2029, with a CAGR of 18.3%. This growth is driven by the increasing acceptance of telehealth services, advancements in nutrigenomics, the use of blockchain for food visibility, the demand for AI-based meal preparation, and the rising prevalence of chronic conditions. Key trends in the future will focus on technological advancements, personalized nutrition strategies, integration of wearable tech, machine learning applications, and the incorporation of augmented reality.
The surge in lifestyle-related diseases is a key driver for the growth of the nutrition technology platform market. These diseases are largely influenced by daily habits such as diet, physical activity, and smoking. Sedentary lifestyles, poor eating habits, high stress levels, and overconsumption of processed foods contribute to these conditions. Nutrition technology platforms play a crucial role in managing these diseases by providing personalized, data-driven dietary advice and tools for monitoring health decisions and disease prevention and treatment progress.
Leading companies driving growth in the nutrition technology platforms industry include Nestlé Health Science, Viome, Zipongo, Lumen, Precision Nutrition, Lifesum, PlateJoy, InsideTracker, Heali AI, MyFitnessPal, FatSecret, Wellory, Cronometer, EatLove, Nutritics, BetterMeal AI, Foodvisor, Nutrino, SmartPlate, Nutrisoft, Nutritionix, Nutrium.
Emerging trends in the industry focus on the development of online platforms that promote overall well-being through data analysis and user-friendly interfaces. For example, Nestle Health Science launched the GLP-1 Nutrition web platform in June 2024, providing personalized nutritional support for individuals undergoing weight management, particularly those on GLP-1 drugs.
The nutrition technology platforms market is segmented by product type (active measurement, standard measurement), application (standard supplements, disease-based), and end-user (direct-to-consumer, wellness and fitness centers, hospitals and clinics, institutions). Subsegments include wearable devices, smartphone-based tracking, real-time nutritional feedback systems, manual input tracking, traditional food journals, and standard nutritional calculators.
North America led the nutrition technology platforms market in 2024, with regions covered including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The market report covers market size analysis, segmentation analysis, key player focus, growth trends analysis, market contribution, growth drivers, industry challenges, and competitive developments.
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