Solana-based memecoin launchpad Pump.fun has been experiencing a surge in adoption, with its native PUMP token reaching an all-time high of $0.0086 on Sept. 14, before settling around $0.008. This marks a significant turnaround for the asset, which had been struggling to gain traction since its launch in July.
One of the key factors driving this resurgence is the reintroduction of Pump.fun’s livestreaming feature. After pausing the function due to safety concerns, the platform has brought it back, leading to increased user engagement and platform revenue. Pump.fun’s co-founder, Alon Cohen, revealed that the platform now surpasses Rumble in average concurrent streams and holds 1% of Twitch’s market share and 10% of Kick’s.
Cohen also highlighted the opportunities for creators on the platform, emphasizing instant creator fees, community support, free clipping on social media, and 24/7 team assistance. Despite facing criticism, Cohen remains confident in Pump.fun’s direction, dismissing concerns and pointing out that new entrants often face scrutiny.
The uptick in activity on Pump.fun has resulted in a significant increase in creator earnings, with data from Dune Analytics showing a record weekly payout of $20 million. The top 25 creators earned between $24,100 and $123,000 in the past 24 hours alone, showcasing the platform’s growing popularity among content creators.
Overall, Pump.fun’s resurgence and focus on livestreaming have propelled it back into the spotlight, demonstrating its potential for mainstream adoption and continued growth in the memecoin space.