Nansen, a leading blockchain analytics firm, has joined forces with Reown, the on-chain UX platform powering WalletConnect Network, to unveil the highly anticipated 2025 State of Onchain UX report. Drawing from nearly 1,000 behavioral data points and survey responses from active cryptocurrency users in the US and UK, this comprehensive report delves into the intricate ways users engage with wallets, apps, and blockchains.
One of the key findings of the report is the notable growth of the onchain internet. With the analysis of over 1,000 active users, supported by Nansen’s cutting-edge data, the report sheds light on what’s working, what’s broken, and where the industry is headed next. Despite the advancements in on-chain user experience, there are persistent issues surrounding fragmentation across wallets and chains. The surge in wallet usage is evident, with 62% of users managing two or more wallets. Interoperability gaps and heightened security needs are major contributing factors to this trend.
While mobile wallets continue to hold value for consumers, there is a discernible shift towards the adoption of hardware and exchange-based wallets. Interestingly, 48% of users allocate different wallets for various chains, and 44% maintain additional wallets to bolster security measures.
Stablecoin ownership has witnessed a significant uptick, rising from 20% to 37% in just one year. This surge has led to a shift in usage towards riskier applications like remittances and savings. However, despite this growth, only 12% of users listed payments as their primary use case. Bitcoin remains the most popularly held asset, with 64% of users including it in their portfolio.
The report highlights the disparity in user behavior and expectations, with 54% believing decentralized payments and social apps are the future, yet trading still reigning supreme in activity. Developers are urged to bridge this gap and enhance usability and utility for all users.
Security and interoperability continue to be top priorities, with 69% of users reporting feeling secure with crypto tools, a slight improvement from the previous year. However, 21% of users are still falling victim to phishing attacks, underscoring the need for robust UX design. The demand for AI wallet features, gasless transactions, and intelligent routing is on the rise, reflecting users’ evolving preferences for simplified, secure, and flexible on-chain experiences.
In conclusion, Reown and Nansen emphasize the critical role of enhanced onchain UX in driving adoption across consumer and institutional segments. By addressing security concerns, improving interoperability, and incorporating user-centric features, the industry can pave the way for a more seamless and inclusive onchain experience.