Rumble CEO Announces Launch of Digital Wallet to Monetize Creators
Rumble CEO Chris Pavlovski has revealed plans for the video platform to introduce its own digital wallet in collaboration with stablecoin issuer Tether, aimed at enhancing monetization opportunities for creators.
In a recent announcement on X platform, Pavlovski shared the upcoming launch of the Rumble Wallet, which will serve as a means to support content creators on the platform. The partnership with Tether (USDT) is expected to play a significant role in establishing and operating the digital wallet.
“Rumble Wallet will offer creators enhanced monetization options compared to traditional advertising methods, particularly in global markets, with the assistance of Tether,” stated Pavlovski.
The CEO hinted at the ambitious scope of the wallet, teasing that it will be more substantial than anticipated. Further details regarding the Rumble Wallet and its functionalities are set to be unveiled in an upcoming interview with content creator Matt Kohrs.
Shortly after Pavlovski’s announcement, Tether CEO Paolo Ardoino echoed his support by reposting the message with the caption “A wallet for the people,” indicating Tether’s involvement in the project.
Back in December 2024, Tether made a substantial investment of $775 million in Rumble to accelerate its growth and development. A portion of this investment was utilized by the video platform to advance its expansion plans and initiatives.
Content creators on Rumble currently have the opportunity to earn revenue through various channels, including the Partner Program, which rewards creators based on views, engagement, and ad revenue. Additionally, the Content Marketplace allows creators to sell or license their videos to third parties.
Established in 2013, Rumble was designed as an alternative platform for video creators, offering a unique space for vloggers and small-scale content producers.
In recent months, Rumble has been actively integrating cryptocurrency assets into its operations. In November 2025, the platform announced a commitment to allocate up to $20 million towards Bitcoin (BTC) for its crypto treasury. Subsequently, Rumble has been gradually adding Bitcoin to its reserves, with the first purchase made on Jan. 20.
Most recently, Rumble acquired 188 BTC valued at approximately $17.1 million, further solidifying its position in the cryptocurrency space.