Safety Shot recently made headlines with its strategic alliance with BONK founding contributors, resulting in the creation of a corporate BONK treasury. This move saw Safety Shot receiving $25 million in tokens through the alliance, with the Nasdaq-listed company issuing $35 million in convertible preferred shares as consideration for the allocation.
This development puts Safety Shot in the company of other public firms that are expanding their altcoin treasury strategies beyond traditional Bitcoin holdings. For instance, Bit Origin recently made headlines for arranging $500 million for Dogecoin accumulation, while SharpLink Gaming disclosed nearly 600,000 ETH holdings.
Jarrett Boon, CEO of Safety Shot, expressed excitement about the partnership, stating, “This strategic partnership represents the first stage of a much broader corporate evolution for our company. By aligning with one of the most exciting ecosystems in digital assets, we are taking a bold first step.”
The collaboration between Safety Shot and BONK includes plans for enhanced cooperation within the Solana ecosystem as Safety Shot continues to develop its digital asset infrastructure.
One key factor that drove Safety Shot’s decision to partner with BONK was the latter’s foundation on the Solana blockchain. Safety Shot cited BONK’s high-speed, low-cost transaction capabilities as a significant advantage over Ethereum-based competitors like Shiba Inu and Pepe, which face issues such as network congestion and high fees.
As of the latest data, BONK boasts a market capitalization exceeding $2 billion, making it the fifth-largest memecoin in the market. The allocation of BONK tokens follows Safety Shot’s successful debt settlement and balance sheet optimization, leaving the company with over $15 million in cash reserves. These BONK tokens will serve as core treasury assets within Safety Shot’s broader digital asset strategy.
The trend of corporate cryptocurrency treasury adoption has been on the rise in 2025, with companies diversifying their holdings beyond Bitcoin into specialized blockchain ecosystems. XRP corporate treasury commitments have also seen a surge, with companies like Trident Digital, Webus International, and VivoPower International showcasing a growing appetite for BTC alternatives.
Windtree Therapeutics recently secured agreements for up to $200 million to establish BNB reserves, while Sonnet BioTherapeutics earmarked $583 million in HYPE tokens for balance-sheet deployment.
Overall, Safety Shot’s strategic alliance with BONK and its foray into the altcoin treasury space signal a broader trend of corporate adoption of cryptocurrency assets beyond Bitcoin, marking an exciting evolution in the digital asset landscape.