Key Gaming Companies Considering Token Launches
Several gaming companies with valuations exceeding $1 billion are now exploring the possibility of launching tokens, according to Robbie Ferguson, co-founder of Immutable.
In a recent post on his X account, Ferguson disclosed that he has engaged in discussions with gaming firms, both publicly traded and private, that are open to the idea of token launches. This marks a significant shift in attitude, as just a year ago, these companies would not have entertained such talks.
2025 seems to be accelerating the development of blockchain gaming assets, compressing years of progress into a much shorter timeframe. This trend suggests a potential shift towards the adoption of blockchain technology in the gaming industry.
On-Chain Gaming Activity on the Rise
Concurrent with this trend is a notable increase in on-chain gaming activity. According to DappRadar’s games report released in February 2025, there has been a 386% surge in daily unique active wallets for blockchain gaming, with over 7 million recorded in January 2025.
Despite the overall hype around meme coins, games like Pixels on Ronin (RON) and Off The Grid on Avalanche (AVAX) continue to attract high levels of engagement, showcasing sustained interest in blockchain gaming.
Challenges and Opportunities in Web3 Gaming
While on-chain gaming activity is on the rise, investments in web3 gaming have experienced a slowdown. The report indicates that only $16 million was raised in January 2025, a significant drop from the $222 million raised in December 2024.
Experts at DappRadar suggest that the entry of prominent game developers into web3 could pave the way for the creation of AAA-caliber blockchain games, which are crucial for broader acceptance. Unlike the previous cycle’s “play-to-earn” bubble, gaming companies are now focusing on long-term token economies with practical in-game utility.
Furthermore, the emergence of new gaming ecosystems, advancements in AI technology, and collaborations between AAA studios and layer 2 solutions are expected to contribute to the maturation of blockchain gaming.
Conclusion
The gaming industry’s growing interest in blockchain technology and token launches signifies a significant shift in the sector’s dynamics. As more gaming companies explore the potential of token economies and embrace blockchain technology, the future of gaming looks promising with innovative gameplay experiences and enhanced player engagement.