Lotte Group Subsidiary Daehong Communications Unveils Blockchain Ecosystem on Aptos
Daehong Communications, a subsidiary of Lotte Group, a prominent South Korean conglomerate, has recently introduced a cutting-edge blockchain ecosystem on the Aptos blockchain platform.
As of the latest update, the value of Aptos (APT) stands at approximately $4.53 in the market.
In its initial phase, the project focuses on integrating Giftiel, Daehong Communications’ mobile gift voucher service, with the Aptos blockchain. This strategic move is aimed at enhancing the transparency, security, and traceability of digital coupons and mobile gift systems through blockchain technology.
Lotte Group’s Digital Transformation Drive
Lotte Group, a major player in South Korea’s retail and business landscape, is intensifying its digital transformation journey by investing in blockchain and Web3 technologies. The collaboration with Daehong Communications marks a pivotal step in Lotte’s strategic roadmap towards deploying blockchain-based payment and loyalty systems.
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