The website builder software market is experiencing significant growth, with the market size expected to reach $5.82 billion in 2025 and $8.53 billion by 2029. This growth is driven by factors such as the increasing demand for online visibility, the rise of e-commerce, advancements in technology, and the growth of small to medium-sized businesses.
The market is segmented by website type, pricing model, deployment, and end-user, with subsegments including static websites (such as personal portfolio and business landing page builders) and dynamic websites (such as e-commerce and blog builders). Key trends in the market include the use of AI-driven design tools, mobile-centric development, and integration with social media platforms.
Major players in the website builder software market include Google, Microsoft, Adobe, Shopify, and Wix. These companies are focusing on innovations such as AI-powered chatbots to streamline the website creation process and offer customized design solutions. For example, Wix introduced an AI-powered chatbot in 2024 to help users design personalized websites without the need for coding knowledge.
North America is currently the largest region in the website builder software market, with Asia-Pacific expected to be the fastest-growing region in the coming years. The market is also seeing increased innovation in regions such as Western Europe, Eastern Europe, South America, the Middle East, and Africa.
Overall, the website builder software market is set to continue its growth trajectory, driven by the increasing number of small and medium-sized businesses looking to enhance their online presence. With key players focusing on AI-driven solutions and personalized design options, the market is poised for further expansion in the years to come.