XOCIETY Teams Up with Adidas for Exclusive ALTS Content
XOCIETY, a popular shooter game with role-playing gaming progression powered by Sui, has announced a partnership with German sportswear giant Adidas. The collaboration will introduce exclusive ALTS by Adidas content on the gaming platform, enhancing digital identity and gameplay interactions for players. Backed by investors such as Hashed, Spartan, and KRAFTON, XOCIETY aims to revolutionize the gaming experience through this partnership.
ALTS by Adidas: Avatar-Focused NFT Collection
ALTS by Adidas is a collection of 20,066 unique digital avatars released by the company in March 2023. Known for its avatar-focused non-fungible tokens, Adidas has made significant strides in the crypto space with partnerships like the one with STEPN. The collaboration with XOCIETY is expected to bring a new level of creativity and digital identity to the gaming world.
“Explicit details on how this collaboration will be recognized remain under wraps, but XOCIETY’s revolutionary XCS system is poised to play a key role. XOCIETY and Adidas have a mutual focus on digital identity and creativity at the intersection of on-chain gaming and immersive, playable worlds,” the video game company noted.
Team Sui, the layer 1 blockchain powering XOCIETY, sees the partnership as more than just a collaboration. In a post on X, the blockchain platform emphasized the significance of the collaboration as a “statement” in the world of Web3 gaming.
“Web3 gaming isn’t coming. It’s here. And it’s dripping in culture, identity, and on-chain permanence,” it posted.
Sui Integration for Onchain Gaming
XOCIETY leverages Sui for its onchain gaming and asset ownership features, allowing players to own avatars and in-game items as NFTs. The transferability and in-game usability of NFTs add a new layer of excitement to the gaming experience, tapping into the growing trend of Web3 opportunities.
Sui has experienced significant growth in the past year, with total value locked reaching $2 billion in January 2025. Key developments, such as integrations with Babylon Labs and Lombard Protocol to bring Bitcoin to Sui, have fueled momentum for the platform. Beyond gaming, decentralized finance and data storage present major growth potential for Sui as an L1 blockchain.
Overall, the partnership between XOCIETY and Adidas marks a new chapter in the world of gaming and blockchain technology, showcasing the potential for innovative collaborations in the Web3 space.