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Home»Gaming»Tap-to-Earn Games See User Counts Plunge Despite Crypto Boom
Gaming

Tap-to-Earn Games See User Counts Plunge Despite Crypto Boom

December 9, 2024No Comments2 Mins Read
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The decline of Telegram-based tap-to-earn crypto games is evident as user interest wanes, despite a bullish crypto market.

Recent data from Google Trends indicates an 80% decrease in search interest for “tap-to-earn” from June to December 2024. This decline suggests a shift in focus among players and investors towards other sectors within the growing cryptocurrency market.

Understanding the Decline in User Engagement

Popular Telegram-based games like Hamster Kombat, Notcoin, and Catizen have witnessed a sharp decline in user numbers amidst a thriving crypto market. TGStats reports that Hamster Kombat lost over 3 million users in a month, while Notcoin and Catizen saw decreases of 428,000 and 407,000 users respectively.

On-chain activity data mirrors this trend. The Ton blockchain, which powers these games, saw a drop in daily active wallets from over 1 million in September to below 500,000 by December, as per TonStats.

A survey by Chainplay involving 957 players echoes these findings. While 17.8% of users quit after their initial airdrop, a significant 50.6% reduced their participation, indicating a decline in interest post-rewards.

Developer challenges in retaining users persist, with many players exiting after claiming free tokens. Animoca Brands notes that successful projects retain only 60% of their peak daily active users, while less successful ones retain as low as 25%.

Factors Contributing to User Attrition

One of the primary issues leading to user drop-off is the repetitive nature of gameplay. Chainplay’s survey reveals that over 51% of players cited monotonous tasks as a key reason for quitting. Despite attempts to enhance user experience, many tap-to-earn games rely on simplistic mechanics, leading to player fatigue.

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Moreover, larger player bases dilute airdrop rewards, leaving participants feeling undervalued. More than half of surveyed users expressed dissatisfaction with smaller token allocations.

Fraud and security concerns also play a role in user attrition. Games like Hamster Kombat have banned millions of accounts for exploiting reward systems. Security risks such as hacking and cheating further deter participation, with 21.8% of respondents highlighting these issues.

Lastly, challenges in withdrawing rewards have frustrated players, with 35.9% citing difficulties in cashing out. As retention issues persist, the future of tap-to-earn crypto games hinges on developers addressing these core concerns and delivering engaging, secure experiences that resonate with a wider audience.

Boom Counts Crypto Games plunge TaptoEarn user
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