Trump Media & Technology Group Raises $2.44 Billion for Bitcoin Treasury Strategy
Trump Media & Technology Group has successfully closed a $2.44 billion private placement on May 29, signaling a major move towards a Bitcoin treasury strategy. This deal, which involved approximately 50 institutional investors, included the sale of 55.9 million shares of common stock at $25.72 per share and $1 billion in 0% convertible senior secured notes due in 2028. The net proceeds of around $2.32 billion will be used to accumulate Bitcoin and support ongoing operations within the company.
By venturing into Bitcoin treasury management, Trump Media is entering a competitive field alongside other corporate giants such as Strategy, which currently holds over 580,000 BTC as of May 2025. Once the purchases are complete, Trump Media is poised to become one of the top five public companies globally in terms of Bitcoin holdings.
CEO and Chairman Devin Nunes expressed the strategic significance of this deal, emphasizing the company’s focus on acquiring valuable assets and securing financial autonomy. He stated, “This deal positions us for the kind of rapid expansion we’ve always envisioned by giving shareholders exposure to Bitcoin and increasing our liquid assets to over $3 billion.”
While the exact amount of Bitcoin to be purchased and the deployment timeline were not disclosed, Trump Media confirmed that Crypto.com and Anchorage Digital, reputable US-regulated digital asset custodians, will hold the assets in custody. This move aligns with a broader trend of institutional adoption of cryptocurrencies following the approval of spot Bitcoin ETFs earlier this year.
Trump Media’s ecosystem includes social and streaming platforms, along with a newly launched fintech brand specializing in blockchain-based financial products. The company is capitalizing on what it terms the “America First economy,” aiming to leverage Bitcoin as a core element of its financial identity.
The private placement was facilitated by Yorkville Securities and Clear Street, with BTIG and Cohen & Company Capital Markets serving as placement agents. Cantor Fitzgerald provided advisory services, while legal counsel was offered by Nelson Mullins Riley & Scarborough LLP and Reed Smith LLP.
This strategic move into crypto treasury management occurs amidst ongoing regulatory developments in the US regarding stablecoins, tokenization, and custodial practices for public companies holding cryptocurrencies. With positive regulatory momentum under President Donald Trump, Trump Media is aligning itself with the pro-Bitcoin sentiment that is gaining traction in the political landscape.
Overall, Trump Media’s foray into Bitcoin treasury management signifies a significant step towards financial autonomy and digital asset integration, positioning the company for substantial growth and expansion in the evolving digital economy.