Trump Media and Technology Group, the company behind Truth Social, recently announced that it has acquired approximately $2 billion worth of Bitcoin and other digital assets. This move is part of a larger investment strategy that the company had previously hinted at earlier in the year.
The announcement from Trump Media and Technology Group comes on the heels of the U.S. House of Representatives passing several crypto-related bills, including a stablecoin framework that was signed into law by former President Donald Trump. The company disclosed that they began acquiring Bitcoin using funds raised from a recent $2.5 billion fundraising round, which included $1.5 billion from equity sales and $1 billion from bond offerings.
This latest development signals a more proactive stance by businesses aligned with the Trump administration in taking advantage of favorable crypto policy changes. The company stated that they may continue to purchase Bitcoin and similar assets depending on market conditions.
The announcement comes after what Republicans have dubbed "crypto week" in Congress, where new laws were passed to regulate U.S. dollar-pegged digital tokens. Additional proposals covering crypto trading infrastructure and central bank-issued digital currencies are still awaiting review by the Senate.
Bitcoin saw a brief surge in price, reaching above $123,000 before dipping back down to around $116,600 at the time of writing. This recent rally in Bitcoin’s price has coincided with increased activity in digital assets associated with Donald Trump’s personal brand.
World Liberty Financial, a stablecoin platform with ties to the Trump family, saw its governance token WLFI more than double in value following a vote allowing for secondary market trading. Trump had previously issued an executive order to establish a Strategic Bitcoin Reserve in March, further solidifying his administration’s interest in digital assets.
With legislative support and market trends aligning, the move by Trump Media and Technology Group to invest in Bitcoin reflects a broader trend among Trump-affiliated entities to position themselves at the forefront of the digital asset economy.
Bitcoin Market Data
At the time of writing on July 21, 2025, Bitcoin is ranked #1 by market cap, with a price decrease of 0.92% over the past 24 hours. Bitcoin has a market capitalization of $2.33 trillion and a 24-hour trading volume of $73.25 billion.
Crypto Market Summary
The total crypto market is valued at $3.9 trillion with a 24-hour trading volume of $211.79 billion. Bitcoin dominance currently stands at 59.71%.
In conclusion, the move by Trump Media and Technology Group to invest in Bitcoin showcases a growing trend of mainstream adoption and acceptance of digital assets in the financial landscape. With the backing of favorable legislation and market conditions, it seems that cryptocurrencies are here to stay as a viable investment option for businesses and individuals alike.