Corporate treasuries are the financial assets that a company holds, including cash, stocks, and investments. Traditionally, companies have placed surplus cash in low-risk instruments like government bonds or money market accounts to preserve capital and maintain liquidity. However, a new trend is emerging where companies are diversifying their treasury assets by adding Bitcoin to the mix.
Bitcoin, the number one cryptocurrency by market capitalization, is gaining popularity among corporations as a strategic asset. Companies are allocating portions of their treasuries to Bitcoin to hedge against inflation, diversify assets, and project a tech-forward image. This shift towards integrating Bitcoin into corporate treasuries is driven by factors like game theory and investor pressure, as well as the desire to stay competitive and address the growing interest in new technologies like cryptocurrencies.
One of the early adopters of Bitcoin in their corporate treasury strategy was Strategy (formerly MicroStrategy), led by Bitcoin advocate Michael Saylor. Tesla also made headlines when it purchased $1.5 billion worth of BTC in February 2021. More recently, companies like Rumble and GameStop have followed suit, adding Bitcoin to their treasuries to signal their commitment to innovation and financial resilience.
The trend of holding Bitcoin in corporate treasuries is gaining traction, with publicly traded companies like Strategy, Marathon Digital Holdings, Riot Platforms, Tesla, and Coinbase already holding significant amounts of BTC. These companies are leveraging custodial services provided by firms like Coinbase Custody, BitGo, and Fidelity Digital Assets to store and secure their digital assets.
While holding Bitcoin in corporate treasuries offers benefits like hedging against inflation and currency debasement, it also comes with risks. The volatility of the cryptocurrency market makes Bitcoin a risky reserve asset, as its value can fluctuate significantly in response to market conditions.
Despite the risks and market uncertainty, analysts predict that corporate treasuries could hold up to $330 billion in Bitcoin by 2029. With inflation concerns looming and digital assets gaining credibility, more companies are expected to adopt Bitcoin as a strategic part of their treasury management in the future. Biotech firm Atai Life Sciences has already announced plans to join the ranks of companies with Bitcoin treasuries, signaling a growing trend towards integrating cryptocurrencies into corporate financial strategies. Strive Asset Management, co-founded by Vivek Ramaswamy, made headlines just two months after its inception by announcing plans to accumulate Bitcoin. This move was followed by other firms such as Japanese investment company Metaplanet and medical device manufacturer Semler Scientific, who also increased their holdings in the popular cryptocurrency. In a surprising development in May 2025, the Financial Times reported that Trump Media was looking to raise $3 billion to invest in Bitcoin and other digital assets.
While Strive Asset Management’s decision to embrace Bitcoin as a long-term store of value has influenced other companies, there is still a sense of caution among some, especially within the crypto industry, due to the asset’s notorious volatility. Coinbase CEO Brian Armstrong revealed in May 2025 that the company had considered allocating a significant portion of its balance sheet to Bitcoin, but ultimately decided against it, fearing the potential risks involved.
Despite the hesitancy of some companies, Bernstein analysts predicted in a research note that corporate treasuries could add a staggering $330 billion in Bitcoin by 2029. This forecast indicates a growing interest in cryptocurrency as a legitimate investment option for businesses looking to diversify their portfolios.
As the world of finance continues to evolve, it is clear that Bitcoin and other digital assets are becoming increasingly mainstream. Companies like Strive Asset Management and Trump Media are leading the way in embracing this new financial frontier, setting the stage for a future where cryptocurrency plays a significant role in corporate treasuries worldwide.
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