Gunzilla Games, the studio behind the popular crypto battle royale shooter Off the Grid, made headlines recently with the announcement of their acquisition of the long-standing Game Informer magazine. The move comes months after Game Informer was shut down by its previous owner, GameStop, and raises questions about the studio’s motivations behind the purchase.
In a recent interview with Decrypt, Gunzilla Games Director of Web3 Theodore Agranat shed some light on the decision, calling it a “very crucial” move for the studio’s long-term plans. Agranat emphasized that the acquisition of Game Informer is part of Gunzilla’s broader strategy to onboard third-party game developers to their GUNZ network, which is set to launch its mainnet and token on Monday.
Gunzilla Games, best known for Off the Grid, a highly popular battle royale shooter, is positioning itself as a major player in the Web3 gaming space. Agranat believes that the future of gaming will blur the lines between Web2 and Web3, and envisions blockchain technology becoming mainstream in the industry. By acquiring Game Informer, Gunzilla aims to establish itself as a leading AAA gaming ecosystem for the future.
The revival of Game Informer has been met with mixed reactions from fans and skeptics alike. While some are excited to see the iconic magazine return, others are concerned about the integration of crypto and blockchain technologies. However, both Gunzilla and Game Informer have reassured readers that the magazine will operate independently and maintain its editorial integrity.
Game Informer Editor-in-Chief Matt Miller emphasized that the magazine will continue to cover a wide range of games, including those with crypto or NFT elements. Gunzilla Games has expressed willingness to provide special access to their ecosystem for Game Informer, although any coverage will be accompanied by editorial disclosures.
As the acquisition unfolds, Gunzilla Games is exploring ways to integrate Game Informer with their existing offerings. Agranat hinted at the possibility of bundling Off the Grid Pro subscriptions with Game Informer subscriptions, providing exclusive benefits for players in the GUNZ ecosystem.
The acquisition of Game Informer comes at a pivotal moment for Gunzilla Games, as they prepare to launch GUNZ on mainnet and introduce the network’s native GUN token. This milestone marks a significant step forward for both Off the Grid and the broader Gunzilla ecosystem, positioning them for success in the evolving landscape of Web3 gaming.
Overall, Gunzilla Games’ acquisition of Game Informer signals a strategic move towards establishing themselves as a key player in the Web3 gaming space. As the industry continues to evolve, the studio’s innovative approach to integrating blockchain technology with traditional gaming experiences sets them apart as leaders in the field.
This article was edited by Andrew Hayward.