Abstract, a prominent blockchain platform, has recently announced a strategic partnership with Modhaus, an open architecture K-Pop agency. The collaboration aims to bring Modhaus’s fan engagement platform, Cosmo, to the Abstract blockchain, creating a seamless integration between global entertainment and blockchain technology.
Cosmo, the fan engagement platform developed by Modhaus, allows millions of fans to collect digital collectibles and voting tokens. These tokens can be used to participate in voting on specific decisions, collect digital photocards, and complete interactive quests. This innovative platform provides fans with a unique opportunity to actively engage with their favorite artists in a meaningful way.
According to Michael Lee, co-founder and CEO of Abstract, Cosmo aligns perfectly with the vision of Abstract as a platform that empowers fans to not just watch, but to actively participate, collect, and engage with their favorite artists. By bringing Cosmo to Abstract, users can expect faster performance, scalable infrastructure, and simplified onboarding processes through email, Touch ID, or Face ID.
The partnership between Abstract and Modhaus aims to provide fans with all the benefits of blockchain technology without requiring them to understand the complexities of the technology. This collaboration will also enable deeper integration into a growing ecosystem of culturally relevant applications, enhancing the overall fan experience.
Jaden Jeong, CEO of Modhaus, emphasizes the importance of giving fans a real seat at the table in the creative process. The partnership with Abstract will allow Modhaus to create an immersive and democratic standard for artist-fan interaction, without burdening fans with the complexities of blockchain technology.
Abstract has reported nearly 2 million Abstract Global Wallets deployed, with a user base consisting mainly of Gen A and Z consumers with significant spending power. This makes Abstract a valuable platform for brands looking to engage with digitally native and culturally fluent audiences.
Modhaus, known for managing K-pop groups tripleS, ARTMS, and idntt, raised $8 million in a recent series A funding round. The company is committed to empowering fans and expanding their role from consumers to decision-making producers. Cosmo has already attracted 266,000 users, minted 9 million photocards, and facilitated 1.5 million monthly transactions.
As the global K-pop fandom market continues to grow, powered by digitally native users, the partnership between Abstract and Modhaus comes at a crucial time. With Modhaus’s groups achieving significant milestones and Abstract’s innovative technology, the collaboration is poised to revolutionize the artist-fan interaction experience.
In conclusion, the partnership between Abstract and Modhaus represents a significant step towards creating a new cultural operating system that prioritizes fun, ownership, and creativity. By giving fans a real seat at the table and enhancing the fan experience through blockchain technology, Cosmo and Abstract are set to redefine the way fans engage with their favorite artists.