Doodles has recently unveiled Doodles UP! – Kyle’s Journey, marking its debut competitive blockchain game now accessible within Telegram. Fueled by the TON Blockchain, this game is readily available to over a billion users, offering a blend of fast-paced competition and the opportunity to collect rare digital rewards.
Key Takeaways:
– Kyle’s Journey represents Doodles’ inaugural game launch on the TON Blockchain.
– The game went live on August 13, 2025, directly integrated into Telegram.
– Players can engage in real-time competitions, climb up global leaderboards, and unlock exclusive in-game items.
– Doodles NFTs are currently trading at 0.91 ETH, experiencing a 6.8% decrease in value over the past 24 hours.
– The introduction of Kyle’s Journey aligns with the trend of NFT brands expanding into interactive gaming.
Inside ‘Doodles UP! – Kyle’s Journey’:
In Doodles UP! – Kyle’s Journey, players accompany Kyle as he ventures into a fantastical portal world, capturing bugs – his favorite snack – for points. The gameplay combines casual entertainment with competitive elements, allowing players to challenge each other in real-time matches, monitor their standing on global leaderboards, and earn in-game currency to unlock rare collectibles. Early access participants who join the waitlist will receive a special loot box and bonus rewards. Despite being Doodles’ first foray into gaming, the project has incorporated Elympics’ multiplayer infrastructure to facilitate fair, real-time gameplay across various devices.
Why Launch on Telegram via TON Blockchain?
Selecting Telegram as the platform for the game launch was a strategic decision. With over one billion active users as of March 2025, Telegram provides Doodles with instant access to a vast global audience. The TON Blockchain is seamlessly integrated into Telegram, enabling users to store and send cryptocurrency, conduct transactions, and engage with games and mini-apps without leaving their chat interface. This setup eliminates many of the obstacles that have hindered blockchain gaming in the past, as players are not required to create separate wallets or navigate complex onboarding processes. Games operate within Telegram, with wallet creation and transactions handled in the background. Telegram’s successful track record in Web3 gaming is evident through popular games like Hamster Kombat and Notcoin, which have attracted millions of players. By launching Kyle’s Journey on TON, Doodles positions itself in front of one of the most active audiences within the blockchain realm.
Doodles’ Shift from NFTs to Gaming:
Originating in 2021 as an Ethereum NFT collection known for its vibrant and whimsical art, Doodles has evolved into a broader entertainment brand. In May 2025, the project introduced the DOOD token on Solana to enhance the utility for holders and establish connections with upcoming projects such as Doodles 2. The token launch briefly boosted NFT sales by 97%, before market volatility led to a decline in the project’s market cap from over $100 million to approximately $54 million. This shift, characterized by Blockworks as common in token rollouts, underscores Doodles’ strategic move into gaming to engage a wider audience beyond NFT collectors.
Market Snapshot for Doodles NFTs:
Current market data indicates a challenging landscape for Doodles NFTs. With a floor price of 0.91 ETH (approximately $4,325.76), reflecting a 6.8% decrease over the past 24 hours, the trading volume stands at 43.50 ETH, down by 34.2% during the same period, with 46 sales – a decline of 19.3%. The collection’s market capitalization is calculated at 9,128 ETH, with 4,303 unique owners constituting around 43% of the supply. Since reaching its all-time high of 23.95 ETH in May 2022, the floor price has plummeted by approximately 96%. Against this backdrop, the launch of Kyle’s Journey may serve as an initiative to reinvigorate existing holders while attracting new players.
NFT Brands Moving into Gaming:
Doodles’ expansion mirrors a broader trend within the NFT sector. Projects like Azuki have introduced immersive environments such as “Hilumia,” while Yuga Labs continues to develop the Bored Ape Yacht Club’s Otherside metaverse. Interactive experiences offer projects the opportunity to broaden their reach, provide tangible in-game applications for NFTs, and establish sustained engagement loops. By launching on Telegram, Doodles aims to merge its distinct visual identity with a gaming experience that has the potential to reach millions of new users.