The gaming gift card market is experiencing significant growth, with projections indicating a surge from US$ 21,789.3 million in 2025 to US$ 62,556.8 million by 2032. This expansion is driven by the increasing popularity of digital games, downloadable content (DLCs), and in-game currencies, catering to a global gaming community of over 3.3 billion players across various platforms.
North America is expected to lead the market in 2025, capturing a 34.7% share due to its large gaming community and robust digital infrastructure. Within the gaming industry, PC gaming is forecasted to dominate, contributing over 40% of total sales. The $20-$50 price range is anticipated to be the most popular, offering a balance between affordability and value.
Key highlights from the report include the projected CAGR of 16.4% from 2025 to 2032, North America’s market share, the dominance of PC gaming, and the popularity of $20-$50 gift cards. Factors such as esports, streaming, and influencer marketing are also accelerating the adoption of gaming gift cards, with Gen Z and millennials being the primary consumers favoring digital over physical cards.
The market is segmented by platform into console gaming, PC gaming, and mobile gaming, with PC gaming leading the segment. The market is further segmented by price range, with the $20-$50 range holding the majority share. In North America, digital transactions are on the rise, with gaming gift cards serving as convenient tools for digital purchases and in-game content.
Asia Pacific and Europe are also significant regions in the gaming gift card market, driven by strong gaming cultures and digital economies. The primary drivers for market growth include the engagement of Gen Z and millennials, as well as the merging of gaming with fashion and entertainment. However, challenges such as digital fraud and lack of uniform regulations pose restraints to market expansion.
Opportunities lie in cross-platform compatibility and subscription-based services, with gift cards offering users access to a wide range of games and services across different platforms. Key players in the market include Sony Corporation, Microsoft Corporation, Steam (Valve Corporation), Nintendo Co., Ltd., and others.
Recent developments in the market include the launch of cross-platform gift cards by Xsolla, promotional giveaways by Microsoft, and partnerships between Blackhawk Network and Roblox. As the gaming gift card market continues to evolve, it is poised to play a central role in the digital commerce and entertainment ecosystems worldwide.